MEDIA BUYING SERVICES
It’s not enough to do great work. Your prospects need to see it.
Bureau Gravity’s capabilities don’t end with the creation of effective content; our team’s job is to make sure your work gets seen as widely as you need it to. A curated team of in-house experts in both traditional and digital media means, unlike firms focused solely on content creation, we can maximize your marketing effectiveness across platforms and ecosystems. But our origins in video production mean, unlike new-age digital agencies, promotional work and media buying are always grounded in production disciplines.
We know how to promote your work. And we know how to make promotion work for you.
With a fully integrated media strategy, we leverage social media platforms, search engine marketing (SEM), programmatic advertising, email marketing, content marketing. We use highly targeted methods of advertising that allow our clients to pinpoint their exact demographic and reach them at an affordable rate. And with our targeted advertising services, we can create advertisements, target them and optimize them for the best results.
Strategy & Planning
Are you widening your reputation – or looking for immediate impact to your bottom line? Do you want to promote existing digital content, grow a mailing list, or increase attendance at your store or at your next event?
Promotion always starts with planning, and your planning is determined by your strategy. If you don’t already have a brand or campaign strategy on file with Bureau Gravity, working with a team strategist is your first step. Together, we’ll identify just who you need to reach, and which results will serve your organization’s goals.
Add Push and Pull Marketing To The Buying Process
Need to purchase advertising from a media company such as a television station, newspaper, magazine, blog or website? Bureau Gravity is your comprehensive media buying partner. We’ll negotiate for price and placement and research the best new venues for ads that achieve your goals.
Depending on the product or service you sell, media buyers and media specialists must do a fair amount of research to determine how best to spend the allotted budget. This includes research on the target audience and the most effective medium to reach that audience in the most effective way. Media planners and media specialists have a vast array of media outlets at their disposal, both traditional media and new media.
Successful, ROI-positive marketing campaigns don’t just have strong, relatable messages — they also need to be seen by the right people, at the right time, all at an affordable price. That’s where our media buying services come into play. Our team of strategists and buyers immerse themselves in their work to achieve the best results for all of their campaigns.
1. Identify Target Audience
2. Research Competitors
3. Design Buying Strategy
4. Allocate the Budget
5. Launch Campaign
6. Monitor and Respond
7. Analyze Effectiveness
8. Optimize for Each Channel
Media buying services can’t end with buying media – you need to know which ads, which campaigns and which platforms performed most effectively for you. At Bureau Gravity we track and report on all media efforts, so you know which ad spends helped you reach your goals.
As time goes on, we’ll double down on practices that work, increasing the efficiency of marketing and helping you get more results per dollar spent. And because strategy, content production and media buying are all under one roof when you work with Bureau Gravity, this integration will bring even more results for you as our relationship develops.